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typography
Robert Bringhurst on Type Design
Robert Bringhurst is the author of "The Elements of Typographic Style" who brings the literate eye of a highly respected poet to bear on the presentation of language.
The most powerful type and design tools in the world are the pencil and the pen, which have been pretty accessible and affordable for quite a while. Some people, it is true, are so enchanted by the computer that they now can’t draw or write by hand, just as some are so enchanted by the car that they’re incapable of walking. And a few people are vandals, who will use whatever tools they have to wreck what other people do. But the tools aren’t to blame for these defects of character
http://www.typebooks.org/i-r_bringhurst.htm
http://www.amazon.com/Elements-Typographic-Style-Robert-Bringhurst/