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Martin Buber on Education
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Free Range IT
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"There are enormous divides between IT engineering and the 'creative' Communications and Marketing cultures. Prior to the web, these cultures rarely interacted. Today, they are constantly struggling to bridge the gaps." - Peter Fraterdeus, Free Range IT
How many organizations recognize the following scenario?
Creative staff on the marketing team have an update for the corporate web site.
A new campaign is planned with significant online components, interactive web surveys, and media.
They turn to the IT staff to implement server and software improvements, only to be told that their projects are on the backburner due to other IT priorities.
There's a clear need for IT departments to conform to the 21st century realities of the network as a corporate strategic asset which has far less to do with internal resources than with responding with agility to the demands of a consumer driven marketplace.
How have designers learned to deal with the cultural clashes within organizations?
Have you found it's easier dealing with third-party IT suppliers?
Without their own corporate turf to defend, out-sourced hosting and development houses have much stronger incentive to include designers and communication planners in their management teams.
What are your experiences?
Sign in and join the forum!
Creative staff on the marketing team have an update for the corporate web site.
A new campaign is planned with significant online components, interactive web surveys, and media.
They turn to the IT staff to implement server and software improvements, only to be told that their projects are on the backburner due to other IT priorities.
There's a clear need for IT departments to conform to the 21st century realities of the network as a corporate strategic asset which has far less to do with internal resources than with responding with agility to the demands of a consumer driven marketplace.
How have designers learned to deal with the cultural clashes within organizations?
Have you found it's easier dealing with third-party IT suppliers?
Without their own corporate turf to defend, out-sourced hosting and development houses have much stronger incentive to include designers and communication planners in their management teams.
What are your experiences?
Sign in and join the forum!